Grimes and husband Josh Beech started their own clothing line in 2014 called "Two Halves." The line featured jewelry and clothes that were sold online and at the Toronto-based boutique Jonathon + Olivia.

And while the jar served as a prison for the evils that escaped, it thereafter serves as a residence for Hope. West explains, "It would be absurd to represent either the presence of ills by their confinement in a jar or the presence of hope by its escape from one." Hope is thus preserved as a benefit for humans.